On Friday 16th May, Random House Children’s Publishers UK (RHCP UK) in association with the Anti-Bullying Alliance, part of leading children’s charity the National Children’s Bureau, launched a nationwide anti-bullying campaign in UK schools. Inspired by the international bestselling novel Wonder by R.J. Palacio the initiative aims to stamp-out bullying and inspire students to CHOOSE KIND.

Wonder, the story of Auggie Pullman, a 10-year-old boy with a severe facial anomaly and heralded as “the breakout publishing sensation of 2012” by The Times, has sold over 1 million copies worldwide since its publication in February 2012, winning both the Waterstones Children’s Book Prize 5 – 12 fiction category and the Independent Booksellers’ Book Award. It was #1 on The New York Times Best Seller list and the UK’s biggest children’s debut hardback of 2012. Film rights to Wonder have been sold to Lionsgate with a film due for release in 2016.

The CHOOSE KIND initiative is open to UK primary and secondary schools. Participating schools will receive a free copy of Wonder and resources to help them to promote anti-bullying. They will have the opportunity to enter a competition to win RHCP books, library accessories and a Wonder party. Entries will be judged on how the schools have inspired students to choose kind.

Follow the CHOOSE KIND campaign at

Join the conversation on Twitter using #choosekind